Launched almost two years ago in October 2007, O2 Broadband offers a variety of packages and services to a large portion of the UK’s population. Prices for O2 broadband begin as low as £7.34 a month. For clients requiring speeds of up to 20Mbps, there are packages for a total of £19.57 per month. Over 75% of the UK’s populace can access the company’s home broadband offerings. While O2 broadband does not offer the initial ‘sign up for free’ broadband services, it believes that many customers will be tempted to sign up for their services based on the company’s competitive and renowned customer service. These services are especially designed to engage those clients who are unhappy with their current ISP providers and who are looking for packages that are easy to set up, offer support services that are based in the UK and are free of charge, and are transparent about the speed of the broadband they are offering.
O2 have faced much criticism for taking their time to offer their services to the home broadband market. The company’s response to this was that they wanted to first provide reliable and appropriate services before offering them. But the delay in accessing the home market has paid off, as the company now offers a variety of broadband packages that meet the needs and solve the problems experienced by current broadband users around the UK. Not only are they clear about the speeds that customers receive, but they also offer round the clock technical support and accessible customer service. O2 broadband has received a rating of eight out of ten by many broadband reviewers.