Well it has been the talk of the industry for long enough, in fact it could be one of the worst kept secrets in the entertainment industry for a long time and as we all know, the music boys don’t keep secrets very well do they?
You all know by now that it’s official that Apple have bought headphone maker Beats Electronics for $3bn (£1.8bn) in what is claimed to be Apples largest ever. So what are they getting for all that cash then? Well they are going to get Beat’s music streaming service as well as the audio equipment and apparently music producer Jimmy Lovine as well as the rapper Dr Dre!
Well it has left some consumers particularly underwhelmed by the purchase and many believe that they should have bought Spotify when they could. It seems that over ten million people are prepared to pay £10 per month to Spotify, to buy it now Apple will have to shell out a lot of money. To some observers it is a waste of money, Apple could have just gone to a high end manufacturer and had a top end Apple design produced; time will no doubt tell if it has been a good buy.